The Journey from Sketch to Screen: Betty Landin and The Wander Pillow on The Blox Season 22

Innovation is often born from necessity, but it takes a special kind of grit to turn a personal travel frustration into a patented, national sensation. For Betty Landin, founder of The Wander Pillow, that journey has led to the bright lights of reality television.  

We are thrilled to announce that Betty and her revolutionary 2-in-1 neck pillow and built-in blanket were selected for Season 22 of The Blox!  

A Standout Among Thousands

The road to The Blox is anything but easy. Out of over 50,000 entrepreneurs who applied to showcase their business acumen and products, Betty was chosen to represent the best of American innovation.

For those who haven’t heard the buzz, The Blox is a high-stakes reality competition designed to put the country’s most promising entrepreneurs through a "bootcamp" of challenges. Betty’s invention—a patented, ergonomic neck pillow with a fully integrated, high-quality blanket—immediately caught the eyes of the producers. It isn't just a travel accessory; it’s a solution to the "shiver and stiff neck" struggle every traveler knows too well.  

What to Expect: Streaming May 2026

Mark your calendars! Season 22 of The Blox is set to premiere in May 2026. The show will be available across multiple streaming platforms, allowing fans and fellow "Wanderers" to follow Betty’s journey as she competes in "The Blox" house. You’ll get a front-row seat to the pitches, the pressure-cooker challenges, and the strategic pivots that define the life of an inventor.

Will The Wander Pillow Take the Grand Prize?

The question on everyone’s mind: Did she win?

While the competition was fierce and Betty’s business acumen was put to the ultimate test, the final results are being kept under wraps until the season airs. Betty has already described the experience as a "high-growth phase" for the company. Whether or not she walks away with the official title, the exposure from The Blox proves that The Wander Pillow is on a fast track to becoming a household name.  

Support the Innovation

Betty’s mission has always been to take the "stress" out of travel and replace it with a sense of security and warmth. As we wait for the May premiere, you can support this woman-owned business and experience the comfort for yourself.  

• Shop the Innovation: www.thewanderpillow.com

• Follow the Journey: Follow @WanderPillow on Instagram and Facebook for behind-the-scenes updates from The Blox and beyond.  

  
  

Stay tuned, the world is about to get a lot more comfortable!